Sridhar Ravichandran : Writings

Leaving SoundCloud / What’s next

Music is one of the most important products in the world. Or as Steven Wilson would say, one of the wonders of the world.

When I got on a plane to Berlin, Germany in Dec 2011, little did I know what a wild adventure it would be for the next 6 years. I am proud of the work we did at SoundCloud, and growing the product from a small but passionate creator community to the top 20 consumer apps in the world, reaching 175m+ users monthly. This is one of those memorable outcomes that will stay with me for a long time.

That said, the business of music is tricky. Entrenched business models, miniscule unit economics, complemented with competition from monopolistic tech giants – makes it a pretty improbable place to thrive. The early team at SoundCloud, starting from Alex and Eric had a refreshing, idealistic perspective on what could be the ‘music industry’, and this vision has always played a part to what’s kept me at SoundCloud.

I’ve been thinking about what’s next for a while now, but never jumped into something headlong as I didn’t quite see the right opportunity. Personally, I’ve always been fascinated by the arbitrage opportunities available in

– Healthcare

– Insurance

– Legacy Finance

After dozens of conversations with companies across the spectrum, I found the perfect fit. I just accepted a role at Zocdoc, leading their Mobile Product and Growth teams.

I’m very excited to join a group of incredibly smart, talented people – some of whom have done it before, but most importantly are hungry to push forward and change the way the healthcare system works for millions of people. Whether it’s about trimming the fat in the industry, reducing inefficiencies, or just creating better models of business – there’s plenty of opportunity, and Zocdoc is best positioned in the space to attack those problems at scale.

There’s never been a better (or more important) time to be working on healthcare, especially in America. Let’s do this.

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Make Up Your Mind Or Leave It Behind

Super stoked to announce my new pop/rock project Sridhar & Arun Shenoy, and our new single that dropped on the 7th of May on digital stores worldwide, via Narked Records. What started off as a song I wrote a few years back in Singapore has now taken on a life of it’s own with some incredible people involved.

In no order, the fantastic Lonnie Park on vocals, Duke Purisima taking on bass duties and being ridiculously good as always, Sebastian Wyrobisch pounding at the drums with Alexander Brusencev handling engineering duties, Jonathan Wesley and Neville Bharucha on the keys, Mark Bihler and Bo Kondren handling the super crucial mix and mastering duties, and last but not the least brother from another mother Arun Shenoy on co-producing duties. It’s been fun.

The news of the single and our artwork was displayed in the heart of Times Square, NYC since the morning of the release. Here’s the official picture that was released by prnewswire when it first went up – pretty sweet.

Times Square Release

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Songwriting Course on Coursera

Just did the 6 week long course on Coursera, with the very amazing Pat Pattison as a teacher. It was an eye opening experience, that was intense, rewarding and humbling. I look forward to learning more from Pat in the future.

Sridhar Berklee songwriting



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Melakartha is now on SoundCloud

Bye bye, Soundclick!

Melakartha by sridharsmusic

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